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Is Bell Media the Electronic Arts of specialty services?

YES! Because that explains EVERYTHING!

As one of the largest video game companies in America, Electronic Arts is always willing to butcher themselves, and others, in hopes of creating a “high-quality” product for their customers. Look no further then the buggy Battlefield launches, the SimCity controversy, and the death of Medal of Honor for proof. People were ripped-off, brands were ruined, and EA profits regardless. There really is no other perfect comparison I can make.

Let’s review. Can anyone tell me what Fashion Television, BookTelevision, and MTV2 have in common? They are channels that have been left in limbo, ignored in favor of specialty services that people actually give a crap about. By that I mean, in this era of homogenized television pandering to women and children, true blue niche networks that haven’t abandoned their original format and “broadened their demographic” are left to rot with no promotion or new content. It’s like what happened to Scream only, instead of becoming the generic Dusk, Corus shut it down. That’s merciful compared to what Bell Media is doing to these three channels.

The “successful” networks in Bell Media’s portfolio didn’t get to where they are without doing a few changes or otherwise selling their souls either. I don’t mind Much’s current direction one bit, but it’s obvious that Bell Media wants to create another entertainment network instead of improving an aging music network. Likewise, I kinda liked the Medal of Honor reboot, but it was still a boring, generic, mess of a shooter compared to the likes of Call of Duty.

You’d think I’d make this comparison to other mass media companies, but no. See, Shaw Media is transforming two dumping grounds into two brand new channels, complete with new content. If Much was in their portfolio, they would have produced a dozen music-based lifestyle shows. Corus’ may have gave young male adults the middle finger – and became the embodiment of Canada’s crappy television scene – but no other company can reach families the way they do. If Bell is the EA, then Corus is the Nintendo.

In the end, I found a little more respect for Shaw Media.., but I’m still indifferent about Corus. Teenage and adolescent boys need their TV too, you know? But Bell Media just looks like the Galactic Empire to me. Screwing with the “natural order”, homogenizing television to cater to one intrest, passing off americian programs as their own! Wait, that’s Canadian television networks in general, my bad.

Anyway, It’s a miracle that Rogers isn’t this bad.





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